It's been more than two years since TikTok exploded in popularity during the lockdown caused by the coronavirus pandemic. By now, its use in digital marketing is well established, but there are still many questions about how to measure the success of TikTok campaigns.
Unlike other social networks like Facebook, TikTok offers relatively little information in its statistics. But if we combine this information with what we know about its algorithm, we can extract the most relevant KPIs to make better decisions. Let's see how.
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Most important TikTok metrics and KPIs you should be measuring
TikTok: What metrics can we check about our account?
To view your TikTok statistics, go to your profile and select the three-dot icon at the top right. Select the “Manage my account” option and then choose between “Author” or “Business.”
Once on the statistics page, you will be able to see belgium phone number resource the metrics within a period of 7 to 28 days. The information is divided into three main categories: overview, content and followers.
Overview
Here you can see KPIs related to the overall performance of your account:
Total video views.
Total number of followers.
Visits to your profile.
Content
In this section, you'll find more detailed metrics about your TikTok posts : your most-viewed videos, trending videos on the For You page, and data about individual posts (total time watched, total views, average time watched, and total audience.