The era of paper CVs is over. For digital marketing professionals (especially designers, but also copywriters, strategists and all kinds of specialists), having a digital portfolio is becoming increasingly essential .
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What-is-a-portfolio-Tips-and-tools
The portfolio and the personal brand
Before we start uploading our work without rhyme or reason, we have to consider a series of issues related to what we want to convey.
A digital portfolio is an expression of our professional brand . Professional branding is important for any worker, but even more so for digital marketing professionals, as it speaks to our good work. To guide your brand, I recommend starting by asking yourself these questions:
What value can you bring to your industry? What makes you different or exceptional?
What would be your mission and professional values?
How do your professional brand and your personal identity relate and differ?
How can you express all this in a brand name, identity and logo?
Once you have decided on the name you want to use as your brand, my recommendation is to buy a domain with that name and create a professional email account with it. This way, you will give the maximum impression of seriousness and professionalism.
Every online portfolio should be accompanied brazil phone number resource by a bio , that is, a brief description of the author behind the work displayed. The bio is another excellent opportunity to reinforce your personal brand and show your experience in the sector, so it is worth spending time and care on it.
What work should I show in my portfolio?
A very common mistake is to want to include absolutely everything in your portfolio . If you are just starting out, you may feel like you don't have much to show. But as you progress, it is essential to be selective and only show your best work. Or rather, those that may be of most interest to your potential audience.
A key question to correctly approach a portfolio is to know who you are addressing and what you want to communicate to them. With this question in mind, you will be able to correctly select the works that best express why you are the perfect person for their needs.
Another key issue for proper job selection and preparation is SEO : what keywords would your target audience search for? (For example, "corporate identity designer in Madrid" or "copywriter specializing in pharmacy"). Use a keyword tool to identify the most competitive ones and try to include them in your bio and in the titles and descriptions of the jobs.
