In order for you to successfully implement personalization strategies in communication with clients or prospects, a CRM provides you with relevant data and information to carry out a marketing campaign that brings the best results for your company.
By integrating email marketing and CRM, you can take advantage of more sales opportunities, achieve a better ROI (Return on Investment), easily collect data, monitor renewals or update subscriptions, and even create profiles of your customers.
What is a CRM and how does mexico customer email list it work?
CRM (Customer Relationship Management) is a system that manages all the interactions and relationships that a company has with its current and potential customers.
Every exchange of information between a business and its customers is collected and stored in a CRM (details shared through forms, engagement with marketing campaigns, interactions with customer service, purchasing patterns, etc.) helping to better meet that customer’s needs or aiding in the follow-up of potential customers.
