Hashtag: a fundamental tool for digital communication

[arafatrahman99]

Is it time to say enough then?! Only if you want to waste such a significant resource. What makes the difference, as with any instrument or tool, is always and only the use that is made of it.

What are hashtags for?
Hashtags are real fil rouge, fundamental connecting elements for the benefit of our ios database multi-channel and cross-media communication projects, the same campaigns that are so widespread and in demand today.

A bond that, given the habit of users, works offline in many cases too, becoming one of the few ways to bring online and the real world closer together (does that seem like a small thing to you?).

Brands (like users) are immersed in a multitude of media: the risk is to see their messages fragmented , and thus lose a good part of their general design. A problem whose best answer lies precisely in hashtags, thanks to their function of aggregating content and their ability to be transversal to almost all web and social channels.

The paradigm of corporate communication changes radically: from vertical (I speak, you, the user, listen) to horizontal (the focus is on dialogue and relationship). It is fuel for the word of mouth of users, a fundamental step towards truly “social” campaigns, which promote the involvement of fans and their content.