Formerly known as Data Studio, Looker Studio has maintained its instagram phone number data focus on providing users with a good and efficient data analysis platform.
What makes Looker Studio even more attractive is that, like its predecessor, it remains a free tool and continues to offer the same features and capabilities that were previously available in Google Data Studio.
If you want to know more about this tool, read until the end, because in this article we will tell you what it is, what its features are and how it works. Let's get started!
What is Google Data Studio or Looker Studio?
What is data studio or looker studio
To give you some context, on October 11, 2022, Google announced a significant change to the structure of its Business Intelligence (BI) products on Google Cloud. As part of this reorganization, all Google Cloud BI products, including Google Data Studio, have been unified under the name “Looker.”
Looker is a data analytics platform that enables organizations to connect to multiple data sources, transform them, and create interactive visualizations and dashboards to make important decisions. Looker is a powerful tool for enterprise data analysis.
If you want to transform your data into custom reports and dashboards, this tool is for you. With Google Data Studio , you can create reports and dashboards that present metrics and analysis. It also allows you to monitor data that is critical to your business.
What is Looker Studio for?
Looker Studio or Google Data Studio is a tool commonly used by Digital Marketing Agencies . The ability to analyze data coming from the web is essential for internal decision making and for providing clear and accessible reports to clients on a regular basis.
This skill is crucial both for the internal functioning of the organization and for maintaining effective communication with customers.
Below we explain in detail what it is used for:
Visualize data: Allows you to import data from various sources, such as Google Analytics, Google Ads, Google Spreadsheets, databases, and many others, and represent it visually through graphs, tables, maps, and other elements.
Create custom reports: Users can design custom reports to display information relevant to their business. This includes selecting the data, designing the layout, and applying filters to display only the necessary information.
Interaction and collaboration: Looker Studio reports and dashboards are interactive, allowing users to explore data and gain deeper insights by clicking on specific elements. They can also be easily shared with colleagues or clients for collaborative decision-making.
Update Scheduling: Can be scheduled to automatically update with real-time data or at specific intervals, ensuring you are always working with up-to-date information.
Features of Data Studio or Looker Studio
It is a totally free tool.
The report editor is highly intuitive and user-friendly. It employs drag-and-drop functionality, making it easy to organize tables, charts, and text.
You only need a Gmail account to log in.
It offers the ability to work with data from various sources, both internal to Google and external. The versatility of the tool allows the integration of all these sources into a single report.
You can filter the information to customize the report.
It is possible to incorporate notes and comments into reports, which significantly improves the readability and understanding of the information presented.
Reports can be downloaded in PDF format and a link can also be shared to access them in real time.
