Created by Indigenous-owned agency Going North, the series explores the diverse lived experiences of the guests, including their professional and personal achievements. Model Rostron talks about her armenia telemarketing database appearance on the cover of Vogue and the value of her work as a ranger in Maningrida. Watson, who stars in the hit Netflix series Heartbreak High, explores the significance of representation and taking up space as a woman of colour. Singer-songwriter Hatch talks about learning from strong female figures and the importance of music in her life.
Our Makeup
Going North director Nina Fitzgerald said storytelling has the power to “bridge cultural divides and celebrate the unique identities of First Nations’ people”.
“‘Our Makeup’ is more than just a series; it’s a platform where authentic voices are amplified, and our rich heritage is honoured,” Fitzgerald said. “We are proud to collaborate with such talented creatives and showcase the vibrant spirit of our community alongside YouTube.”
To create the series, the Darwin-based agency ensured commitment to female representation both on and off screen. The roles of creative director, director of photography, editor, photographer and graphics package designer were all held by female creatives. Yolngu and Balanggarra artist and illustrator of the book This Book Thinks Ya Deadly, Molly Hunt, helped create the dynamic look and feel of the series.
Representation matters
When speaking about the reason for partnering with the series, Google AUNZ’s head of consumer marketing apps and platforms Laura Pope reiterated Watson’s iconic line within the series, “if you can’t see it, you can’t be it.”
“Our mission at YouTube is to give everyone a voice and to show them the world,” Pope said. “In collaboration with Jack and Nina at Going North, we’re incredibly proud to share the stories of these incredible First Nations women with our audiences both here in Australia, and across the world.”
NAIDOC Week 2024 celebrations are held from 7 to 14 July. All episodes of ‘Our Makeup’ are now live and can be viewed here.
Global creative content network OK COOL has announced the appointment of Casey Henderson as the creative director of its new Asia-Pacific (APAC) studio. In the role, Henderson will work closely with co-founders Jolyon Varley and Liz Stone and the senior leadership team.
Of the appointment
Varley said Henderson’s track record of success and zillennial point of view made him the right candidate to lead the studio.
“He already has played a pivotal role in driving culturally insightful creative for our beloved client partners META and TikTok Shop over in the US and UK, whilst also driving growth, and defining an industry-leading creative product within our new studio here in APAC,” Varley said.
In his previous role as art director at Clemenger BBDO, Henderson worked across a variety of industries, including fashion, beauty, automotive, tourism, sport, government and financial services. In 2001, he won Silver at Cannes Young Lions Australia, and in 2022, he was a finalist in Young Spikes Asia.
In a statement, Henderson said he
was “pumped” to join OK COOL and establish a presence in the APAC region.
“I am excited to collaborate with our talented team to push the APAC region to move towards producing content that meaningfully contributes to the communities and broader subcultures we all try to sell things to day in and day out,” Henderson said.
Since its launch at the beginning of the year, the creative content studio has hit the ground running with a focused approach on social media and brand building. OK COOL managing director Ellen Fox said Henderson’s appointment was a “significant milestone” for the company.
“At OK COOL, our team is a reflection of the generations that are the driving force behind the hottest cultural trends. We know your growth audience the best because we ARE your audience,” Fox said.