A profitable brand image strategy includes elements of corporate identity such as the logo, website or signage, but also other aspects such as the direct relationship with users. In this case, you can take into account different techniques, for example social selling, which we talked about in the introduction. A social media strategy is a very effective way of branding and getting in touch with your clients or future consumers, focusing your efforts on sales thanks to the good feelings your company inspires in them.
How to use social media to improve your relationship with prospects
Since these platforms became popular, many companies feel that they need to improve their presence. Social networks allow you to get in touch with your potential clients in a space where they spend a lot of time, but a powerful social media strategy requires planning to achieve the best results. That is why in this article we want to talk to you about profitable practices on these platforms and others that can become big mistakes:
To understand how you should use these platforms, you must first think about their purpose. Social media users are looking to spend some free time in contact with friends or family, to meet people or simply to relax. Ideally, you should create content that provides value to them, that invites interaction and, above all, that sparks their interest. For example, contests or raffles are resources that work very well, because they are content that is shared very easily (especially if it is a requirement to participate), that generates many visits to the website and that shows specific products that can spark the list of canada consumer email interest of potential customers. Have you thought about holding a contest with the prize being one of the items you sell? This will help you generate branding and also gain followers , if you include that one of the requirements is to “like” your page or follow it.
Sharing your own content on social media is also a good way to increase the interest of your users. If you have a blog on your website, you can create interesting articles and share them on these platforms to generate visits to your page and also take advantage of the opportunity to improve your positioning.
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Common mistakes on social media
If you don't have a social media strategy, you'll be more likely to make important mistakes when publishing. We want to summarize some of them so that you can avoid them as much as possible.
