Article 21.1 LSSI
The sending of advertising or promotional communications by email or other equivalent means of electronic communication that have not been previously requested or expressly authorized by the recipients thereof is prohibited.
Article 21.1 LSSI paragraph 2
The provisions of the previous section shall not apply when there is a prior contractual relationship, provided that the provider has lawfully obtained the recipient's contact details and used them to send commercial communications regarding products or services of its own company that are similar to those that were initially contracted with the client.
2.- Examples of companies that use WhatsApp for advertising
Here I will present some examples of creative campaigns carried out by WhatsApp, so that we can see that money is not so important when carrying out a campaign of this type, but the originality and creativity of the strategy, which is where its value lies.
“Spreading the word not the disease” campaign
AIDS awareness campaign carried out via WhatsApp, where we can see a very original and creative strategy to raise awareness among many people.
“Hybridize with Toyota and WhatsApp” campaign
hybridize
A campaign carried out by the Toyota brand to promote its hybrid car models, which consisted of asking users to change their WhatsApp status to “Hybridized”, thus entering the weekly draw for 5 iPhone 5s.
The campaign achieved more than 33,000 visits and 6,500 registered users in just one month.
Send advertising via Whatsapp infographic
Jaén business doubles sandwich sales thanks to WhatsApp
I saw this example in a post by María Bretón, and I think it's great how such a simple and straightforward idea can improve a business's sales. In this case, the main clients of the sandwich business are the high school students who can place their order minutes before going out to recess and thus avoid queues and the inconvenience they cause.
Pringles “Clain” Campaign
whatsapp marketing
In this campaign, Pringles asked its users to send a very creative text message using only WhatsApp emoticons to describe their experience consuming the brand's products.
The campaign was a huge success wallis and futuna islands email list and allowed them to build up a large database of phone numbers, so they could then send them promotions for their products.
Tiny Book
tiny book
I'll end with an example of how to create a very creative business from the information we get from the app's conversations. This app was created by a young Spaniard and allows you to turn WhatsApp conversations into small personalized books.
What do you think about the idea?
Other examples of WhatsApp Marketing
Order a taxi via WhatsApp.
Businesses selling food products, such as fishmongers, etc.
What other examples can you think of.
