Airbnb and Clemenger BBDO Melbourne have launched the ‘Until we all belong’ video campaign for marriage equality in Australia.
The videos feature various Australians pledging to wear acceptance rings until same-sex marriage is recognised in Australia.
“Our mission is to make everyone feel
welcome and accepted no matter who you are. It’s this focus that has brought our attention to the LGBTQI community and the support needed for marriage equality in Australia,” says a mission statement.
]The acceptance rings togo telemarketing database are not a full round, representing the ‘acceptance gap’ which currently exists.
acceptance ring
It “symbolises the gap in marriage equality that we need to close,” and the campaign website asks viewers: “Until the day comes when two people who love each other can celebrate that love through commitment, will you wear this ring and show your acceptance of marriage equality?”
The campaign would have to be the biggest corporate public declaration of support for the cause, and is partnered by some of Australia’s biggest brands including Qantas, Fairfax Media, Ebay Australia, Foxtel, ANZ and more.
Airbnb has been a long-time supporter of LGBTIQA+ communities and encourages the use of its platform to provide safe and accepting accommodation for all people, as exemplified in its 2015 ‘Love is Welcome Here’ #HostWithPride film and campaign.
Telstra has launched its new brand campaign via the ‘A New Kind of Network’ video spot.
A new campaign from Telstra aims to tell the story of its network’s place in a changing and immersive world.
The video shows scenes set in the not-too-distant future, featuring Australians thriving in their everyday lives with the use of connected technologies such as AR and driverless cars.
Telstra partnered with ad agency The Monkeys to develop the campaign.
“Australians are renowned for their adoption of technology,” says the company, in a blog post that was released with the campaign announcement.
“The country’s demand for data is growing rapidly as reliable and fast connectivity becomes part of almost every aspect of our lives and a key building block of economic growth. Our networks are becoming even more important to deliver on our brand promise to create better ways to empower everyone to thrive in a connected world.
“Almost every part of our lives will be connected through technology, not in the distant future, but in the next few years. This is why Telstra is investing billions of dollars in our network capabilities, ensuring we will be ready for twice as many streaming videos, four times the number of connected devices and five times the internet traffic. This investment was announced in August 2016, and includes our strategic capex spend over the next three years,” continues the blog.