In what it’s calling the single biggest change to its family of products in its 130-year history, Coca-Cola South Pacific has launched the process of uniting all Coca-Cola brands under the one-brand system The Coca-Cola Company announced last year.
Based around the brand’s historic red disc, the new visual system will be shared not only across all media, but on all products and packaging world wide.
This recent news marks the start of the Australian launch of the global move the company announced in April 2016, in which the red disc device would appear on packaging for Coke Zero, Diet Coke and Coke with Stevia (formerly Coke Life).
Images of this latest update look barbados cell phone database slightly different to those revealed last year. The red disc and logotype are smaller.
“The red disc, which has become synonymous with the brand, first appeared in the 1930s and became the inspiration behind the biggest redesign in Coke’s history,” says James Somerville, vice president of global design at The Coca-Cola Company.
“This new approach becomes a global design language that utilises the red disc icon to present the range in a contemporary and simple way.”
Lisa Winn, marketing director for Coca-Cola South Pacific says
“over the years with the launch of Diet Coke and other varieties like Coke Zero we have drifted away from ‘Coca-Cola red.’
“We realised we were in danger of losing our iconic colour in a sea of other colours like silver, black and green and we knew we needed to reclaim it as an icon of our brand,” she says.
From 6 February onwards, Coke’s range will feature the ‘rising sun’ red disc and a splash of their existing signature colours – black for Zero, silver for Diet and green for Stevia.
New taglines are added to the graphics, they are
“Under one brand you will no longer see distinct brand campaigns for each of the variants. Rather, all advertising will feature Coca-Cola products equally enabling consumers to an informed choice on the Coca-Cola that suites their taste, lifestyle and diet,” says Winn.
Do you Yahoo? Not anymore. Sort of. Here’s the Yahoo sale and Altaba rename explained.
Yahoo has announced it will change its name to Altaba after selling its core business to US telco giant Verizon for $4.8 billion.
With its core businesses sold off, Altaba will effectively become an investment company. Its 15% stake in Alibaba Group is worth in excess of $30 billion and it holds many other assets and intellectual properties.
But while Yahoo the company will no longer be known as that
Yahoo as a brand isn’t quite dead yet. Yahoo.com, Yahoo mail and other associated products will continue operating under new parent company Verizon, assuming the deal goes through.
2016 was a horror year for Yahoo, which admitted becoming the victim of several hacking incidents in recent years. After announcing information associated with 500 million user accounts had been stolen, the company was forced to later acknowledge a separate incident in which one billion user accounts were affected.
These disclosures, made after Verizon had already announced the plan to buy Yahoo for $4.8 billion, prompted the telco to reportedly ask for a $1 billion discount, and still have the potential to put a stop to the deal altogether.
Current Yahoo chief executive Marissa Mayer will remain in the post until the changeover is finalised. Early reports on Twitter after the announcement said she would resign, but it seems she could continue to lead Yahoo under Verizon’s ownership.
Altaba, as an investment company, will not need a full board of directors so will slash the current Yahoo board in half. Mayer is one member who will not be on the Altaba board, along with Yahoo co-founder David Filo.