Are you considering using Twitter Ads or increasing your organic presence on this network? If so, you need to be aware of all the metrics that move on Twitter to know what works and what doesn't and to be able to adapt your strategies.
Luckily, Twitter has an internal tool where we can easily find all this data. We present to you Twitter Analytics .
Do you want to improve your Twitter advertising campaigns ? Click here and download the free manual that will help you lead your company to success with Twitter Ads (2022 edition).
What is Twitter Analytics and how does it work?
Twitter Analytics: Overview Dashboards
To start, let’s look at how to use Twitter Analytics to nepal email address your posts and find out which content helps you generate more clicks and interactions.
What-is-Twitter-Analytics
Account Home Page
The account homepage is like a summary where you can see the most important information at a glance. You can access it directly via analytics.twitter.com
Here you can see a monthly summary of the following indicators:
Tweets : The total number of tweets you have posted during the selected period.
Tweet Impressions – The number of times your Tweets are shown to users in their timeline, in search results, or from your profile.
Mentions : The number of times your @username was mentioned in tweets.
New Followers : The number of new followers during the period analyzed.
Tweets linked to you – If you’re using Twitter Website Cards or App Cards, you’ll be able to see how many times they’ve been Tweeted (by you or others) here.
Top Tweet : The tweet that received the most impressions over the past month.
Top Media Tweet : The photo or video tweet that has received the most impressions.
Featured Card Tweet : The tweet featuring one of your Cards that has received the most impressions, whether it's yours or another user's.
Featured Mention: The tweet mentioning your @user that has received the most impressions. This may include posts from other users.
Top Follower: The account with the most followers that has followed you in the analyzed period.
What is Twitter Analytics and how does it work?
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