SEO expert services can be contracted through several options: SEO agency, freelance SEO or in-house SEO . What factors should a company take into account to determine which of these services best suits its needs?
SEO (Search Engine Optimization) is a set of methods, techniques and maximize your reach with our thailand phone leads strategies to improve the visibility and positioning of a website in search engines such as Google. The best results in SEO are usually achieved by investing in hiring SEO experts .
In this article we will delve into these concepts: SEO agency, freelance SEO and in-house SEO . With the aim of helping you decide which service is the most convenient for your business.
Definition of SEO concepts
Let's start by defining each of them.
SEO Agency
An SEO Agency is an organization made up of a team of experts who work on the organic positioning of a website . Their goal is to improve its ranking in the search engine results pages (SERP) .
There are some agencies dedicated exclusively to SEO, but the most common are the so-called digital agencies . These offer, in addition to SEO, other services such as web development and online marketing .
They also have teams of experts specialized in their different departments: web developers , SEO and SEM experts, Social Media experts , content writing , etc. In parallel to web design and development , digital agencies are dedicated to Inbound marketing and, in addition, have teams specialized in all the strategies of the Inbound methodology , including SEO.
SEO Agency vs SEO Freelance
Organic positioning in Google and other search engines requires constant work and optimization .
SEO agencies are responsible for keeping you constantly informed of possible changes to Google's algorithm . Their role is focused on your visibility, getting traffic to your website positioning and being positioned in the first results in organic searches .
Freelance SEO
An SEO consultant or freelance SEO is an independent professional who works independently. Freelance SEOs must have extensive knowledge of SEO web positioning so they can offer consulting services to those who request them.
An SEO consultant can have his own office, or provide teleworking services from home. He also offers the possibility of being an in-house worker working temporarily in the company that hires him.
SEO Consultant
The methods or strategies that the freelance SEO implements on your website are intended to boost the visibility of your online business in the results of the different search engines, increasing web traffic and converting more visits into potential sales.
It is necessary for the freelance SEO / SEO consultant to have SEO knowledge and also certain necessary technical knowledge, so that he can carry out those modifications and changes in the structure of your website that can benefit SEO and position you in the top positions of the SERP results.
SEO in Template
Another possible way to improve the visibility of your website is by hiring an SEO expert within your marketing department.
This can be a very suitable option for large businesses that already have a marketing department with specialized members. Social networks, lead generation , etc. In this case, we strongly recommend investing in one more member dedicated to SEO, as it is an essential element.
If your business does not have a multidisciplinary marketing team , we recommend outsourcing SEO services, as the costs of hiring an additional employee may be higher than those of outsourcing the service.
seo friendly templates
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If you do not have a team member for SEO work, it is essential to have an SEO consultant or an SEO agency to manage the entire process. So the question arises: Do we hire an SEO agency or a freelance consultant?
Main differences between SEO agency and freelancer
Any SEO expert, whether an SEO agency or a freelancer, must have sufficient prior experience based on previous projects to be able to offer you guarantees and earn your trust.
The differences between SEO agencies and freelancers are not limited exclusively to price . Although it is true that in many cases, SEO agencies have a higher cost. Depending on the size of the company, the client cannot afford the monthly fee of an SEO agency and, for this reason, ends up hiring the SEO services of a freelancer. The ways of providing services of a freelancer who works remotely, for example, allow the individual entrepreneur to reduce costs, which results in being able to offer more competitive prices.
SEO agencies can take on larger workflows. SEO agencies often work for relevant clients and larger companies . Larger companies with larger available budgets often do not hire the services of a freelancer due to their high turnover, so they prefer to hire the SEO services of a larger, specialized entity.
The SEO agency team is usually made up of more people , which means that the SEO process is always covered and under no circumstances is it affected by sick leave or vacations. In addition, thanks to having a larger team, it provides greater capacity at times of higher work peaks.
The SEO Agency has a multidisciplinary team : Digital agencies have other departments, in addition to SEO, that can directly influence positioning, such as the Social Media, Usability UX , WPO , social media, content writing department , etc. This allows the SEO agency to apply a more effective Inbound marketing strategy .
The freelance SEO develops the web positioning project 100% individually, implementing the entire strategy from start to finish (analysis of the client's professional niche, keyword studies for positioning, SEO on page off page and Link Building, etc.). In some cases, their level of in-depth knowledge of their client is greater.
The freelance SEO communicates directly with the client. This more direct communication can also speed up the work because changes, doubts and queries are resolved much more quickly.
