It’s been more than two years since the pandemic began, and now in-person and hybrid events have made a comeback. We already know that marketing never stops innovating, but there is one thing that will remain true regardless of whether we are talking about the online or in-person world. Email marketing is one of the most important and effective channels.
No matter what your goal is, whether it's converting a lead into a customer, attracting a new subscriber or creating excitement for your next event, email marketing is the perfect channel to achieve it.
As marketers canada consumer mobile number list continue to plan events for brands, we thought it was a good time to share some tips and best practices on how to write an event invitation . Here we go!
Why send invitations by email?
An email invitation is a digital version of the typical card or paper invitation. The goal, like any other invitation, is to create buzz around your corporate events , raise awareness and increase the number of attendees.
Email invitations differ from traditional invitations in that you can be more strategic in how you send them, as well as in how you measure participation and success.
To help you get the most out of your pre-event email marketing campaigns , we've put together the following tips on how to write an email invitation:
7 Tips for Creating Email Invitations That Work
1. Segment your subscriber/contact list
If you’re already well into building your contact list , it’s likely that it includes people from all over the world, from all walks of life, and from a variety of industries. It’s important to keep in mind that a diverse list means that not everyone will be interested in your next event . And, especially for in-person events, some of your subscribers are unlikely to attend an event that’s held miles away from where they live.
Before sending out your invitations, segment your list to include only contacts who are likely to be interested in your event.
