Why are landing pages used?
To trim down your email copy and allow you to put more links in email messages
To help benefits of using targeted contact lists in malaysia you track email campaign traffic and the effectiveness of your campaigns
To ease the burden on the customer service team
A landing page is really no different than any other page or website, except for the fact that they are meant to be found and “landed on” directly in your emails and newsletters.
Creating and Maximizing Landing Pages: Helpful Tips
Making the Pages Inline with Your Website Design Universal
The key to landing page design is that it looks like the rest of your website. It should blend in seamlessly, so just in case a customer decides to poke around on your other pages, they won't be confused about where they are.
Put an Opt-In Request on Every Page
Chances are the people who visit your email landing pages linked directly from an email you sent them. But it’s entirely possible they found you some other way – through a page in their email archive, through an email from a friend, from a keyword search for your product. What you want to do is twofold – get your customers to buy what you’re selling, but also get new email subscribers. Put an Opt-In Request on every landing page. That way, if your landing page visitors don’t buy what you’re selling, they can at least sign up for email updates and possibly buy something at a later date.
Here is a Benchmark example of an email signup button and a signup form:
Benchmark Email Paid Plans include custom boxes for clients to grow your email list. Add your logo and text, choose colors and place it on your website. All unsubscribers who come through your Signup Form are automatically added to your website.
Include a Shopping Cart
If you are selling a good or service, your landing page should give your customers some way to purchase that good or service or add it to their online shopping cart on the site. Don't miss this opportunity. Give your landing page visitors a quick and easy way to make a purchase.
