How accurate are your keywords?

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Don't rely on free keywords, AI-based bidding and targeting algorithms, or peak performance to achieve ROAS-friendly returns.

If you have a few specific keywords with good search volume, intent, and the right bid, invest in paid PPC campaigns. These keywords can be great for your SEO. But it’s not just about a good keyword strategy.

Today's search algorithms include context, topic fantuan data authority, natural language, intent, semantic relevance, etc. A few pages crammed with mentions of an exact keyword won't help.

Let's say you're more interested in engaging your visitors with various related topics in your industry than in owning specific keywords, then SEO is the ideal choice when making a decision.

How good (or bad) is your website?
If your website is cluttered, slow, unattractive, or not mobile-friendly and you need short- to medium-term growth, focus on creating a few landing pages that are suitable for PPC advertising. Before you start developing valuable content, invest a lot of resources in improving your website. If your website is fast, intuitive, and easy for customers to navigate, you have a great foundation for content-driven growth.

Deciding Between SEO and Paid Search for Your Startup
There are multiple factors to consider when making a decision, such as speed, available resources, team strengths, competition level/CPC, and your chosen keywords. If you still don’t have a clear answer after evaluating the answers to all of the questions above, pick one and go for it. Before you do, make sure you have a good plan for measuring results, measuring both the success and failure of your campaigns.