on Thursday, May 11, 2023 - Updated Sunday, March 3, 2024
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25% of searches carried out on Google are geographical in nature! And at the top of the results page , you find Google my Business profiles ! To achieve this Holy Grail, you must know how to optimize your establishment's profile ! In the form of a tutorial , I explain to you step by step how to improve your local SEO and reach a local clientele .
Quick read: the key steps for optimizing a Google My Business listingIn this post, I'll explain how to optimize your Google My Business (GMB) profile and attract as many customers as possible to your establishment! Here are the points covered:
the basics of a GMB listing,
12 steps to optimize a Google my Business listing,
understand and benefit from Google statistics.
To learn how to improve your local visibility on Google, just read on!
The basics of the Google My Business profileGoogle My Business listings allow Google to display a list of nearby businesses during a geolocated search [1] . Essential information is thus displayed to the user, allowing them to quickly find the answer to their needs. Here is what the Internet user wants to know before making their decision:
the company address,
opening hours,
the services offered,
reviews from other customers.
Discover a case study on the impact of GMB and customer reviews .
Screenshot: Google My Business listings displayed in the SERP
As you can see in the screenshot above, the establishments displayed are also present on Google Maps . Therefore, by properly optimizing your Google My Business listing, you benefit from excellent visibility on the world's most used search engine.
It's also worth noting that many third-party platforms use the Google Maps API to provide localized results to their users. Optimizing your Google My Business listing is a great way to improve your online visibility without spending a dime.
