What do you say? Yes, yes.
The normal thing is to think that companies go after people to advertise for them and they are tired of this.
But with the upward trend of this type of strategies, that is changing.
Stay and read on. ?
Definition of Inbound Marketing
If Mohammed will not go to the mountain, then let the mountain go to Mohammed. What was that saying? Well, in any case, we will make Mohammed come to the mountain.
The mountain is our inbound marketing and the hiker is the user
Imagine that the man is the user and where he is going is our advertising.
Inbound marketing is also known as attraction marketing . As we were telling you, the user is attracted to our content.
This content does not have to be explicitly commercial. We will have to generate content that provides value to our potential client.
Also try to never leave them alone. By generating valuable content, we will accompany them throughout the funnel , from the interest phase to the final purchase.
And obviously, the content will not be the same at each stage of the funnel, it will have to be different for each phase and the most appropriate so that the user moves forward and does not leave the conversion funnel.
Another feature of this type of marketing: it is non-intrusive advertising .
user reading inbound marketing content
Potential user reading brand content on his smartphone
All these factors together: valuable content, no intrusion… make this marketing strategy generate credibility and trust in the consumer.
And therefore they are more willing to consume the content.
Furthermore, users are no longer what they used to be , who were perhaps more open to receiving advertising that invaded their personal spaces. They are also changing and so is the way of doing marketing.
Benefits of this strategy
One of the most common mistakes business owners make is to think that simply implementing Inbound Marketing will generate immediate results.
And if you are one of them, you are very wrong.
Inbound Marketing is about planting trees on the mountain we told you about at the beginning, watering them…
And little by little, these trees will grow and users will see them when they visit the mountain.
You plant a tree that will give long-term results
You are planting trees that will be visible and will give long-term results.
In case the simile was far-fetched: it is a strategy in which you develop content periodically and generate long-term results .
These results can be translated into benefits that will bring to the business:
More reach
More traffic to your corporate website
Expertise : you become an expert in the sector
Better branding : your brand image will be positively affected
More leads : more people will subscribe or fill out the forms you have to register potential customers in your database
And therefore, what we all want: more sales.
Examples of Inbound Marketing strategies
To help you understand this a little better, we are going to show you some examples of businesses that do it very well.
Netflix
Netflix specializes in generating content for its users. If you're not following them on Instagram yet, you're in for a real treat.
Netflix knows its average user very well and knows what kind of content to create.
For example, when promoting his new series El Inocente lebanon telegram data he posts memes like these that make people want to watch it.
netflix example of inbound marketing
Example of content that Netflix releases in its promotions
Vilma Nunez
At Kiwop we declare ourselves fans of Vilma Núñez . Essential for all marketers.
Generate content across different social media platforms with: tips, templates, webinars, etc.
It is constantly generating content for its users that provides them with a lot of value .
Just look at the following image as a summary of all its content:
Vilma Nuñez is a clear example of inbound marketing strategy
The content that Vilma Núñez launches through different social media
If you want, in this other Kiwop article you have two more examples of Inbound .
10 tools to manage inbound marketing strategies
But of course, this strategy is not going to develop itself. You will need some tools to support you, here are 10 that will help you carry out your strategy perfectly:
Hubspot
Hubspot is a very complete tool.
Especially to automate all phases of the funnel.
It has a CRM service that will integrate all the tools you need for marketing, sales, customer service, etc.
The downside is that it's not cheap .
SemRush
SemRush is an IDEAL tool. We use it a lot at Kiwop.
Its main function is that it will provide you with a lot of useful information to apply SEO techniques .
It has a very useful keyword section, the “ keyword magic tool ”. In addition to analyzing useful data from your website and the competition .
Eloqua
Eloqua is a tool that belongs to Oracle .
An important tool for designing and creating content. For example, for designing email marketing campaigns, accounts with templates and everything.
Metricool
Metricool will be useful for your social networks.
You will be able to analyze the metrics of all your networks, while managing and planning them .
In addition, it will provide you with relevant information such as the best times to post.
WordPress
This very website is created with WordPress .
