Since Instagram has become such a big market, how can you benefit from it? Do you want to grow your brand page? Do you want to increase the number of likes on your posts? Do you aim to increase your brand awareness? Or do you want to promote a product? If you answered 'yes' to any of these questions, this article is for you!
Let's take a look at which sectors and at what times it would indonesia mobile phone numbers database be better to use Instagram, and which time periods would not work for you. Remember, all social platforms can have a big impact on the development and growth of your business.
Best Instagram Posting Times 2024
According to HubSpot's 2023 research, the best Instagram sharing hours are between 18:00 and 20:59 in the evening. It is stated that the highest interaction is around 8 pm. Therefore, you should share your posts at this time and create a period according to these time intervals. The best day has been determined as 'Friday'. In addition, Saturdays and Wednesdays are also shown as days with high interaction density. In general, weekends are ideal days for optimum interaction, but you should also consider the times when your own audience is active. You can view the statistics of your brand or personal account on Instagram.
Worst Instagram Posting Times 2024
According to HubSpot’s 2023 State of Social Media report , which also came out of the same study, the worst time to post on Instagram is between 6 and 8:59 a.m. The same report shows that Instagram engagement rates are lowest globally between 6 and 9 a.m. It’s obvious that people don’t spend much time on social media while they’re commuting. Perhaps even if they do, it’s not an efficient use for brands’ promotional processes.
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When is Instagram Prime Time?
Participation is a bit more intense between 07:00-09:00, 11:00-15:00 and 16:00-18:00 compared to other hours. According to the data, users log in to Instagram more often when they wake up in the morning, during their lunch break and after work. You can reach the highest interaction rate on Wednesday at 17:00.
Best Instagram Posting Times for B2B and B2C Businesses
The terms B2B (Business to Business) and B2C (Business to Customer) are used to describe types of businesses. If your business provides products or services to other businesses, you fall into the B2B category, while if you provide products or services to individuals, you fall into the B2C category.
B2B and B2C social media marketing managers confirm that the worst hours to post are between 6 and 8:59 a.m., and the worst days are Mondays and Tuesdays.
Best Instagram Posting Times by Content Type
The best Instagram posting times by content type are clearly reflected in the data in HubSpot analysis. If we need to examine it by content type:
For Reels: The best time to share is between 6 and 9 p.m. Interaction rates are usually high during these hours.
For video: Since videos are now accepted in Reels format, the best time to share is again between 6 and 9 p.m.
For Story: Between 6pm and 9pm is ideal. If you are in the B2B sector, you can also consider times when users look at their phones more, such as lunch hours.
For Carousel: The best time for photos and carousel sharing is again between 6 and 9 pm.
For Live Broadcast: Evening hours are generally preferred because users can relieve the tiredness of the day and spend more time on live broadcast.
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Best Instagram Posting Times Based on Sectors
The best Instagram posting hours based on industry are reflected in the data in a way that can be distinguished in the HubSpot analysis. If we need to examine it according to content types:
Individual Instagram sharing hours vary depending on the audience you are addressing. This is specific to the audience the person is addressing. This is also why there is no clear data reflected in the statistics.
For the above reason, in our current title we will try to help you find these hours that are unique to your audience. You can find the optimal hour ranges for yourself by following the sharing hours that are appropriate for your audience, which we will discuss in 5 titles.
