The professional consumer does not separate the digital world from the analogue world, he sees them as one. He also sees them as a single experience, so we must stop thinking of the digital world as “something extra” to our overall commercial or marketing action.
The B2B or industrial world relies netherlands phone number material heavily on digital channels and content to advance because it needs it. Both at an individual level (and thus improve as a professional by making better decisions) or as a group and thus find new suppliers, clients, etc.
We share with you the points that we consider important throughout this article: “Trends and Ideas for your B2B Marketing Strategy in 2022.”
If by the end of the year you have applied something in each of the points detailed below, you will surely have greatly improved your relational value…omnichannel.
Contents hide
1. Realistic B2B Digital Marketing Goals
2. Start with the B2B Buyer Persona and the B2B Customer Journey map.
3. Social Media is also for B2B and also has trends.
4. Get the B2B Content format right for each moment.
5. Automate your Marketing and learn ABM.
6. From the Web Page to Web Support.
7. Training and Skills: the basis of the great B2B Digital Marketing Strategy
Realistic B2B Digital Marketing Goals
A first idea should be not to obsess over lead capture. The digital idea must have two clear output objectives: improve the B2B or Industrial customer experience and improve visibility for potential customers.
By doing this, quality leads will arrive above the number of poor leads and you will be able to do Inbound Marketing with results and without overwhelming anyone. Patience.
When it comes to improving B2B customer experience, we are increasingly seeing more companies using their social media presence to establish their customer service channel. Training and onboarding content on the website itself is another great example of how to improve this customer experience.
Speaking about Visibility, or being recognized by those who are not yet my clients or my clients' clients, we must differentiate between brand actions (medium term) and sales activation actions (short term).
What you need to do and communicate to be on the radar of those who may already need you (sales activation) is not the same as the content or actions for those who don't yet (brand) but who might need you one day.
Having this clear will help you have a B2B Digital Marketing strategy with quality results.
