“I have been visiting this client for 30 years” “this is the only thing that counts, going to eat with him and a good price” you have probably heard this type of phrases in the industrial commercial environment. Companies with huge inertia and very consolidated personal relationships with clients but with a very clear problem; a very closed mentality to interpret how people relate to each other today, both in personal and professional environments.
Industrial Marketing has traditionally revolved around trade fairs, catalogues, samples and sales network presentations, and that has been enough. Today, when a supplier proposes its product as the maximum or only exponent of its value proposition, it can be dangerous in a world where products are imitated more and more quickly and access to them is increasingly easier. Your client's relationship with their clients is what will generate differentiation, and this is no longer just about products.
Expanding this concept or relational proposal by seeking to generate industrial customer experiences through Industrial Marketing is the key to differentiation.
From the uniqueness of Industrial Marketing, we share with you 5 lines of relational work in which we frequently help our clients grow and where it might be interesting to project your concentration.
