All this, however, without publishing pages that would be useless for the potential customer or perhaps redundant, thus creating cases of SEO cannibalization of keywords that are difficult to resolve.
What is the purpose of a website tree structure?
This is one of the documents needed to create a website . But also to manage internal links, the navigation menu and content marketing work for SEO. Without a portal structure, you can't proceed, you can't even create wireframes of the pages, let alone graphic drafts or contents.
Because the scheme that you get from this path takes shape Paraguay Phone Numbers from a keyword research work that serves to transform into concrete actions what in the project is only in the strategic intentions. For example: "We have to intercept customers who don't know us yet" . Perfect, how do you do it?
You open a company blog but to do so you need a scheme that inserts the resource into the project. And this is true for every type of page. The structure of a website is important because it creates the right resources , eliminates useless ones and generates a network of internal links that are essential for good SEO positioning.
First of all, you need SEO tools to do keyword research, and thus understand what resources are needed to intercept those keywords. So let's make way for the various Seozoom and Semrush .
It seems logical that such a job needs some tools to create the mapping and tree structure. Where do you start? Simple, you need a tool to create mind maps. That is, hierarchical structures with a starting point. Here are some useful names to remember:
Flowmap .
Coggle is definitely the most basic, a real mind map tool that allows you to create connections with colored lines and dots. Xmind is the right middle ground for more complex work.
structure with xmind
Last but not least: Flowmapp is the tool dedicated to complex tree structures and structures that require uncommon patterns. In any case, they all have excellent free versions to test.
How to make a website structure
The documentation of the website structure is enclosed in a diagram that, as the name suggests, resembles an inverted tree. Everything starts from one point, namely the home page. To design a website using these architectures, you first need tools. Then advice related to both SEO and UX. I have already listed the tools, now let's move on to good practices for creating a website.
The hierarchy of a website comes first
This is the first point to remember when creating the structure of the website: you cannot start an online project without first defining its architecture. Which must have a hierarchical approach. This means that there are more important pages and others that have less relevance.
They are no less decisive but they do not interest all users . Only one is the one that, theoretically, has the maximum centrality: the home page. In fact, it must be at the top of the tree structure of a website.
Then there can be websites with only one level of depth, so a handful of fixed web pages arranged on the navigation menu. But if you need to create categories, sub-categories and other diversifications it is right to do it through a hierarchy. Moving the resources away from the home . In short, not all pages must be on the same level otherwise every element is important and nothing is.
Evaluate the depth of the website structure
I suggested the importance of a website that is able to hierarchically structure the different areas with various levels of pages. From the home page you move to the hub or silo sections , then to the categories and perhaps the sub-categories. But be careful about one point: do not go unnecessarily deep into the structure.
website structure example
Source seoquake.com
The tree structure must always be logical. This means that it is useless to create sub-categories when the difference does not justify an excessive departure from the home page. The principle that must guide the structure is simple: the further a page is from the home, the less authority it will have.
So, at least in the initial phase, we tend to follow this rule when studying the structure of a website: do not go below 3 clicks from the home page . If not necessary and justified, three steps should be enough to reach any web page from the home page. Then, if necessary, we go even further.