For summer sales, a good keyword study is crucial. Here is an effective strategy in several points:
Use tools like Google Keyword Planner or Semrush to find relevant keywords related to sales and your industry.
Remember to update meta tags and product descriptions with terms related to the summer sales (your keywords), always keeping an approach focused on quality content. Don't forget to change it afterwards!
Consider voice search trends and users' frequently asked questions to anticipate their needs.
Monitor keyword seasonality to position your content at the right time.
Thinking about long-tail phrases can also improve your results on Google . afghanistan phone number library This could increase the relevance of your content to search engines and users looking for specific summer sale deals.
Site Structure and User Experience: Maximizing Accessibility for Sales
A well-structured site not only improves SEO performance, but also the user experience . For the summer sales, it is essential to optimize the structure of your site by ensuring that your navigation is intuitive and that your products are easily found.
Structured data plays a vital role as it helps search engines better understand and display your pages in search results . Also, make sure to optimize your page loading speed as a slow website can negatively affect your conversion rate.
Creating relevant content for summer sales: attract and engage
Quality content is essential to attract and engage users (and not just for sales!). Create buying guides, comparisons, and videos informing users about your best offers for the summer sales.
These contents will help position your site as a reference for buyers looking for good deals. By incorporating videos, you bring an interactive and informative dimension that can transform a prospect into a customer. Don't forget to regularly update your content to keep your site dynamic and relevant.
Boost the popularity of the sales page
To increase the notoriety of your “Sales” page, a link strategy , whether external or internal, is essential. External links from quality sites strengthen the authority of your page in the eyes of search engines, thus improving its ranking in search results.
Alongside this, working on your internal mesh with relevant links helps to create a solid site structure, facilitating navigation for users and allowing them to more easily discover your special sales offers for this summer.
By combining these two approaches, you can increase the visibility of your “Sale” page, attract more qualified traffic and increase your sales during this crucial period.
Our last piece of advice: keep your “Sales” page for the following year!
Don’t underestimate the impact of a permanent sales page . By keeping the same URL for your sales year after year, you’re building SEO value.
Be careful with your page URL: we advise you to use the term “sales”, but not to specify the period or year, so as to make as few technical modifications as possible.
Finally, this page, which is active all year round, can be displayed in your navigation menu at the desired time, but must NEVER be orphaned ! That is to say, it must, in one way or another, remain linked to one or more other pages in your tree structure. This can be in the footer, in a category page, or in your “About us” page in a dedicated paragraph.
Consider incorporating this page into your social media and SEO efforts , which will give you an extra edge come shopping season. To learn more about maintaining the SEO impact of your pages, Google Search Console offers valuable resources.
