Usually, to face this challenge, it is better to have other problems to solve, such as a template that is not exactly mobile friendly. Be careful, this does not mean responsive: nowadays it is really difficult not to install a theme that does not easily adapt to the screens of various cell phones, tablets and smart TVs.
Now the question is another: in addition to being responsive, is the template able to present the contents in a way that respects the spaces between the various elements, font size, distance between lines and words? To start, you can do a check on Google's mobile test .
Old site structure and design
Having slow pages and problems on mobile: these are
two good reasons that can lead you to consider a restyling job . If saudi arabia phone numbers you add to all this an old design you are already on the right track.
Furthermore, websites with blogs or e-commerce often suffer from unstructured growth , without a strategy: the restyling of the site can be the opportunity to review this point too. But you must not improvise.
Set up site remake
One of the main mistakes: to assume the restyling of the site as a simple change of theme. In reality it is not like that, before reviewing the aesthetics and structure of your online presence you must evaluate a series of points.
What are the results obtained?
To question what you have done you need to evaluate the data regarding the performance of your site . At this stage it is very important to work with the Search Console and Google Analytics to understand:
What are the contents that have the most visits.
Which ones, instead, are the ones that position themselves best?
Are there any pages that are particularly slow?
Do others have a high bounce rate?
The goal: to find out which resources need to be protected and how to undertake operations while protecting the most important traffic sources . Especially if the website redesign work also includes the structure.
You need to understand that there could be repercussions in terms of SEO positioning . So it is right to take precautions to not alter what Google already considers as an optimal contribution.
How to do a content audit before a website redesign
How to protect your site's good results
In the restyling you have to analyze the site to understand what results have been obtained, then you have to plan a mapping to set up the 301 redirects to be done on any resources to be deleted. A good restyling of the website, in fact, should also include a reflection on which pages to delete. In particular those that:
They have no traffic.
They rank for 0 keywords.
They do not have incoming links.
They have zero utility.
In these cases, you could delete the pages and leave them in 404. Or you can do redirects to avoid losing visits. Restylings often turn into disastrous events for the visibility of the site because redirects to the right resources are not set up. Or you bring everything to a redirect to the home page, in a brutal way. But it doesn't work like that, and this must be clear from the start.
404 error in search console during site redesign
An example of 404 errors reported in Google Search Console .
On the other hand, in the phase of re-evaluation of the site you also have to understand what are the contents that need to remain on the site with an improvement of the text. For this reason nothing moves before having done a good job of SEO analysis to understand what could get more traffic with a good job of web copywriting.
What did the competitors do?
A website redesign can be a good time to ask yourself a few questions. For example, what do your competitors do that you haven’t considered yet ? What content do they have on the market?
And don't forget to ask yourself how they structured the website to meet the needs of the public. Today you can't do without a good competitor analy
