February 3, 2022
all,
SEO,
SEO is a funny beast. It can make or break your page rankings and hamstring any other digital marketing efforts you do. But some of it isn’t the most intuitive solution, and a website audit is one part of SEO optimization that’s often missed.
For those in the digital marketing business, that shouldn’t happen. How do you avoid being part of the pack when it comes to fixing SEO?
Let's take a look!
Google Home Experience
Before we get started, let’s talk about page experience. Google Page Experience is a set of signals used to measure how well each user who logs into your site experiences your pages.
As of August 2021, this feature is rolling out to mobile users globally, so just because there's no way to access it doesn't mean it won't impact your site. Google uses these benin mobile phone number page experience metrics to rank every URL in your site collection.
Google Search Console , where you can access and evaluate your Google Page Experience audits, more important than ever.
Many of the SEO fixes we’re going to look at will also be reflected through Google Page Experience, so make sure you’re using this valuable SEO checker tool.
We’re going to dive into some technical details in this article, so let’s start by saying that we fully acknowledge that some of these fixes are a bit difficult to conceptualize unless you’re very familiar with SEO and how websites are built.
This is why we’ve seen peer-to-peer SEO expertise grow worldwide in recent years, not aimed at end-customers but at the digital marketing professionals who maintain their websites. Even for marketers who work on SEO strategies every day, knowing the intricacies of the complex factors that affect SEO and page rankings can be overwhelming. Even more so on the coding side, which requires in-depth knowledge of code.
So even if you feel like you’re designated as an ‘SEO expert’ as part of your day job, realize that there are many people like you who use the additional expertise of professional SEO services to help them provide the best possible service right from the start.
So if it's a bit overwhelming, or you're not sure if any of these mistakes are affecting your SEO, don't be afraid to reach out to professional developers and SEO experts for help, especially when it comes to coding that can easily break a site. It's a delicate process, and sometimes you need expertise, even if you're in the digital marketing industry.
