But with Google Search Generative Experience (or SGE) we go up a level, because here AI is born to offer the user a unique search experience .
The beta version of SGE – currently available only for the American market – is in fact focused on the person , their interests and their needs. In particular, it allows you to:
find what you really need in just a few moments, without further research;
easily update yourself on a topic, in a complete and exhaustive way;
compare multiple products with just one click to make a purchasing decision quickly.
In practice, SGE works like a knowledgeable and experienced friend you ask for advice , able to add a wealth of useful details to answer your question.
To better understand how this feature will work mexico whatsapp shopping data once it is released in Italy, let's see together what the peculiarities of SGE are and how to move in advance to effectively align with this important evolution in the SEO world.
To understand what Google SGE looks like, this official video from Google summarizes the topic ( source ).
What's next for AI and Google Search | Google I/O 2023
SGE: its strong points
As we were saying, in recent years Google has studied how to exploit artificial intelligence to improve navigation on the search engine.
It started with Bard focusing on generating text in response to queries, but it is a different type of tool. SGE arrives with the aim of revolutionizing and enhancing Google search. Let's see what the main innovations are and what is best to start working on.
Ask your customers for reviews
We anticipated the importance of reviews , especially to enrich the Google profile card. Do you know why it is so important to get them? Because they contribute to the climb on search engines, but above all because people trust the opinions of others .
So if you have a local business and want to make yourself known, you need to ask your customers to post honest feedback .
Let's remember that Emoji and Google have had contrasting relationships over time:
In 2013, Google allowed for the first time the display of Emojis within the SERP, in links, in paid ads and – sometimes – even in organic search results (especially on mobile).
After 2 years, however, it changes course; in 2015, Emojis gradually begin to disappear.
In 2017, they reappeared in SERP.
Finally , in 2020, Google takes a step forward, improving its ranking and indexing systems, and becomes able to understand the meaning of Emojis and other special characters!
IF RELEVANT, then, Emoji can communicate with Google, just like any other word in the dictionary, a bit like if they were ideograms.
