Share on LinkedIn
20 Growth Hacking Tools for B2B Companies
By Ester Ribas , September 5
Growth Hacking is a technique that has been widely used lately, especially by startups , since, as emerging companies, they need to grow quickly to obtain results. The purpose of this discipline/methodology is to quickly increase the volume of income, users and impacts of a company with the least possible expense and effort .
Its main objective is to obtain a fast return with the smallest possible budget . However, this practice is no longer only common among startups, but, as a result of the enormous competitiveness in different sectors, B2B companies have also started to use it.
At Ipanema, as specialists in B2B Marketing, we have a progressive program to help you increase your website traffic by 3500%. In addition, we want to mention some of the Growth Hacking tools that you can use to get the most out of your website quickly and easily . Don't miss them!
20 Growth Hacking Tools for B2B Companies
Hubspot Software
Hubspot is an inbound marketing-focused software designed to monitor and schedule a website and its social networks. It also allows you to create landing pages and perform email marketing by generating automated emails.
WooRank
It helps you improve your SEO by providing you with reports and all kinds of suggestions to improve your page, such as keywords, a comparison of your competition, backlinks you have, etc.
Google Analytics
This free tool is one of the best known on the web. It allows you to obtain a complete report on the status of your website. Number of users, bounce rate, time spent on the site, most visited posts, social networks through which users reach your website, user segmentation, etc.
Open Link Profiler
This is key to analyzing your website's backlinks. Thanks to this tool, you can find out the status of the direct links to your website, as well as those of your competitors. It is a very useful tool to improve SEO and design a strategy based on link building.
KWFinder
Ideal for keyword research. Detect the keywords for which you should position yourself and which are most used by your Buyer Persona . This way, you can opt for the top positions in search engines.
Mailchimp
Thanks to its pre-designed templates and designs, you can create a newsletter or email quickly and effectively to carry out your email marketing strategy. With it, you can monitor the openings, clicks and interactions of users in your emails. Upload your database and start your campaigns.
You have a free part and a paid part, depending on the volume of the database you want to upload.
Zapier
Zapier allows you to automatically post a tweet right after publishing an article on your blog or send an email when you have made a sale on your e-commerce site. It also has a limited free version and a paid version so you can enjoy all its tools in an unlimited way.
WebRank SEO
This is a Chrome extension that allows you to obtain information about the ranking of the websites you want. It is very useful to know the positioning of your website compared to your competitors.
InVision
This allows you to create wireframes for a website or landing page, so you can get an idea of how it would look without the page having to be programmed yet. It is very useful for the initial design of websites.
Click To Tweet
Turn any link into a tweet. A great way to get the most out of it is to embed it in your blog posts or newsletters. This way, users can tweet it.
Buffer
Management tool for your social networks. It is similar to Hootsuite but with the difference of offering you a space to analyze the performance of your publications, as well as adding different members of your team.
User Testing
Test the usability of your prototype before you even develop your website or application. This tester records a video testing the prototype and gives you their impressions about the usability of the site. This way, you will be able to know what improvements need to be made.
Lean Monitor
Lean Monitor, an application that will help you design your lean canvas, that is, to design the empathy map and track hypotheses, validations and iterations of your business model.
Balsamiq Mockup
It is similar to Invision, since it allows you to create prototypes (in design) of all kinds so that you can see the final result before programming.
Import.io
Download any type of content found on a website in tabular form. This way, you can access this information in an Excel spreadsheet and analyze it quickly, easily and to your liking.
Sumo
Convert your website visitors into leads with Sumo. This tool allows you to create pop-ups, banners and calls to action so that your visitors become leads. Catch their attention and get your site to convert. Plus, it's compatible india telegram datawith Hubspot or Mailchimp.
Qualaroo
Get user feedback with Qualaroo. This tool allows you to ask users for their opinions through simple questionnaires such as Typeform.
Similar Web
Similar web allows you to find out the positioning of your website in search engines. However, it should be noted that it only offers approximate data and only works with websites that have a lot of traffic.
Session Cam
This tool allows you to record the entire process your users go through from the moment they arrive at your website until they leave. Ideal for seeing if the information you offer is correct, it is easy for users to find and they end up where you expect them to.
Consumer Barometer
This tool gives you interesting information so you can see which countries are the most interesting for your international expansion. It segments the internet by sectors, countries, gives you the percentage of users who buy online and how many search for products online.
What do you think of these tools? Do you use any of them? Would you like us to add any more? Leave us your comment!
