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“a Killer Content Marketing Strategy Must Be Preceded By Strong Positioning And Messaging,” Ali Says.a Killer #contentmarketing Strategy Must Be Preceded By Strong Positioning And Messaging, Says @aliorlandowert Via @cmicontent.share On Xwhen Creating Those Messages, You Need To Consider What Will Make Them Appealing And Resonant For The Consumer. The Storybrand Framework, Developed By Donald Miller, Is One Way To Find That.in Building A Storybrand: Clarify Your Message So Customers Will Listen, He Explains How The Approach Centers On The Idea That Consumers Are More Interested In Connecting Through Relatable Stories Than Brand-focused Messaging.
