Here’s what to include:
Key features and benefits: Highlight the most important specs, but also explain why they matter. For example, instead of just saying a camera has “20MP resolution,” explain that this means clearer, more detailed photos even in low light.
Unique selling points (USPs): What sets your product apart from the competition? Is it made from sustainable materials? Does it come with a lifetime guarantee? Make sure these points are front and center.
Customer-focused language: Speak directly to your target audience. Use “you” and “your” to personalize the experience. Instead of “Our blender has five speed settings,” say, “You can easily switch between five speeds to blend anything from smoothies to soups.”
Also, keep descriptions short and to the point. Most shoppers won’t read long paragraphs, so break up your content with bullet points or short sentences to make it easily scannable.
Pro tip: Use storytelling where luxembourg phone number list appropriate. Sometimes, a little context or narrative can make your product more relatable. For example, “Enjoy the simple yet indescribable pleasure of laying your head on the viscoelastic foam of this pillow.”
Memory foam pillow product page
3. Use high-quality images and videos
We live in a visual world, and when it comes to ecommerce websites, seeing is believing.
High-quality product images and videos are essential to help more customers understand your product and trust its quality.
Here’s what you need to know:
Use multiple angles: Show your product from every angle—front, back, sides, and even close-ups. Customers want to see as much detail as possible, especially when they can’t physically handle the product.
Zoom functionality: Make sure your images are high-resolution and allow customers to zoom in for closer inspection. This is especially important for products where texture, material, or fine details matter (think clothing, jewelry, or tech gadgets).
Lifestyle photos: In addition to basic product shots, include images of the product being used in real-life scenarios. This helps customers visualize how the product fits into their life.
Videos: Product videos can make a huge impact on conversions. A demo video or unboxing video can provide more context and answer common questions. You can even feature customer-generated videos to boost authenticity.
Here’s a great example from Béis Travel, including images from multiple angels, lifestyle photos, and a video.
