Allowing users to shop in-app (using the Facebook shop, for example) reduces friction and provides a positive user experience.
Spearmint Love — newborn list of luxembourg consumer mobile number list and baby apparel and accessories — links items pictures in its Facebook posts. With just two clicks, a user can purchase the item(s) in the post without leaving Facebook.
Facebook shop example from Spearmint Love
5. Share user-generated content
Interacting with the content your customers share can have a positive impact on your social media presence and your ecommerce business.
You can like and comment on a user’s post, but you can also share user-generated content, primarily if it features one of your products.
Solo Stove — a manufacturer of efficient backpacking stoves — posts user-generated content to showcase the many ways its customers use their camp stoves.Once you have launched a social media marketing strategy, you will need to track its success.
Pay attention to the data that matters to you. Tracking the number of followers you have is a way to measure brand reach, but having a more engaged audience can help to increase sales.
If your current social media strategy isn’t bringing in the numbers you expected, you should pivot to the next plan or make adjustments.
