At this time, the role of the instant retail platform comes into play: it helps these "desperate" companies reduce the difficulty of offline layout, achieve rapid offline distribution, and gradually expand offline visibility and increase brand awareness.
Adopt a Cow is such a brand. It has a large volume online, but cannot sell its products offline. Finally, it relies on instant retail to open up the offline consumer market.
For big brands, instant retail platforms can help them achieve new growth.
Wang Jian, senior omnichannel director of PepsiCo Foods China, mentioned that PepsiCo's instant retail sales have exceeded 1 billion yuan, with a compound growth rate of more than 50% in the past five years, and are still in rapid growth.
Suntory continues to carry out large-scale subsidy activities on its instant retail platform every Wednesday, with a compound growth rate of up to 150% for three consecutive years.
Baiyang has even customized various channel-limited editions for coriander noodles. It has cooperated with PuPu Supermarket to launch customized tomato and beef coriander noodles, and jointly created channel-customized coriander noodles with Hema Supermarket, using Baiyang's noodles and seasoning packets with real coriander from the Hema supply chain to gradually open up the omni-channel market.
