Keep in mind that in order to create real engagement with users and interact with them, your landing pages must have some kind of personal appeal . After all, a completely commercial site will never succeed in making an impact on the consumer. But if you turn that situation into something human, everything will change.
Knowing how to humanize a landing page is crucial for developers. In fact, it will serve as a hook to attract potential new clients, show your entire target audience what your mission, vision and values are, and strengthen your brand image.
If your answer defines a cold situation as a company sale leads albania email address customer, can you think of anything that could change it?
TABLE OF CONTENTS
How to humanize a landing page
1.- Write an “About us” section
2.- Leave aside the commercial jargon
3.- A touch of humor will bring you closer to your target
4.- Tell your story
5.- Link your social media profiles on your landing page and “show off” yourself on them too
6.- Be transparent
7.- Show your values and projects
8.- Admit your mistakes
9.- Include testimonials
How to humanize a landing page
In an era where brands are expected to know everything about their target audience, there is room to develop closer relationships. If not, why are you putting so much effort into optimizing your social media strategies? Why are you interacting with your users through them?
We always try to go one step further and reach the top of mind of the consumer, going from being just another brand to “that brand that knows you and helps you.”
The problem is that it is not so easy to transmit trust to the consumer. He knows that you are there to sell to him and that you only need him to buy your products and services. How can this situation be changed?
The solution is as simple as reminding your audience that there are real people working behind the screen. And that they know you, understand you, and are just like you.
