Some key elements of this strategy are:
Select demo format :
In person.
Virtual on video.
Interactive slideshow.
Sample test or even in a simulated environment.
Highlight the benefits : Especially how the product or service solves a problem or satisfies a specific customer need, and how it improves their life or business.
Adapt the demonstration : According to the needs or preferences of each client and thus increase the effectiveness of the strategy.
Engage the customer : Allow them to ask questions, explore the product or service, and experience its features firsthand. This helps build trust and see the value firsthand.
Follow up with the customer : Answer additional questions and offer special incentives, such as discounts or promotions, to effectively close the sale.
Let's say a bank is promoting a new personal banking mobile app, which allows customers to conveniently access and manage their accounts from their mobile devices .
To apply this strategy it is necessary:
Prepare the demo : All sales reps should be thoroughly familiar with the mobile app and prepare different scenarios and examples to illustrate the improved customer experience.
Demonstrating in person or through virtual platforms : Showing step by step how to:
Download the app.
Register.
Browse through the features.
Perform banking transactions such as viewing balances or transferring funds.
Emphasize benefits and use cases : Mention how the application enables customers to:
Monitor your finances in real time.
Receive alerts about suspicious activity.
Make payments conveniently.
Manage your credit cards.
Share real use cases from satisfied customers : Who have experienced significant improvements in their financial life by using the app.
Allow customers to interact with the mobile app : You can provide temporary access to a demo version or guide customers through interactive simulations.
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7. Email marketing
This strategy involves using email to establish and maintain communication with potential and existing customers , with the goal of encouraging sales.
To execute this strategy you need:
Build an email list : Of potential customers interested in receiving information and promotions from your business. Get them through:
Subscription forms on your website.
Events such as webinars.
Social networks, among others.
Segment your list : To send more personalized messages and increase effectiveness, divide your subscriber list into segments based on specific characteristics such as:
Interests.
Location.
Purchase history, among others.
Develop valuable content : Email content should be interesting, engaging, and aligned with subscribers' interests and needs. Create:
Newsletters are product updates.
Exclusive promotions.
Useful tips.
Ensure your content design is visually appealing and easy to read : It's important that your content is optimized for mobile devices, as many users will be opening it from their phones or tablets.
Include calls to action : Guide your subscribers to take a specific action:
Make a purchase.
Register for an event.
Download a resource.
Use email marketing automation tools : Send email sequences that mobile number list are triggered by specific customer actions. For example:
Welcome to the company.
Follow-ups after a purchase.
Reminders of abandoned products in the shopping cart.
Track results : Evaluate and adjust your strategy, identify which approaches are most effective, and make continuous improvements. Monitor this information:
Opening rates.
Click-through rates.
Conversions.
Remember to respect your subscribers’ privacy and comply with privacy and data protection regulations in your country. Also, be sure to provide clear options for customers to unsubscribe if they wish to do so.
Let's see how this strategy applies to a bank :
When a customer registers on the bank's website, they are sent a personalized welcome email. It includes a thank you for joining and provides useful information about the products and services offered:
Savings accounts.
Credit cards.
Loans.
Investments.
Referral program.
Online services or mobile applications
Additionally, educational content related to financial management, savings tips, retirement planning, etc. can be shared.
Along the same lines, it is also possible to send promotional emails:
Preferential interest rate on mortgage loans.
Sign-up bonus for a new savings account.
Also, reminders for:
Bill payments
Due dates for loans or credit cards.
Policy updates or changes to terms and conditions.
These emails should include a clear call to action and a direct link so customers can take advantage of the offer.
