This was the situation of Michelle and Ariela Grinberg , two sisters who, in addition to being the main caregivers of their home, were interested in starting and owning their own business.
This is how Kids Class was born , the first app in Mexico that brings together the best classes and children's entertainment with parents . Learn more about its history!
The story of Kids Class
Recently, Michelle and Ariela participated in Shark Tank Mexico and their experience could not have been better as they managed to partner with 3 of the 5 sharks , in an alliance that will give them the resources and business strategies necessary to take Kids Class to another level.
Kids Class on Shark Tank
Kids Class on Shark Tank Mexico (Copyright: Sony Mexico)
And in recent days, our expert GoDaddy guide, Luis Azuaje , spoke with Ariela Grinberg to learn more about the inspiration behind the company, the main challenges to overcome and what the future holds, particularly with the current COVID-19 situation. Here is the interview:
How did Kids Class start?
Kids Class started because we both have children, and we were looking for a solution at that time to give something to our children. Something that would contribute to their development, that would be a good option and that would not commit you to just one thing.
Why? Because many times you pay the registration fee for a place, and then you no longer have the opportunity to learn about other things. And there was also no option to find out what was close to me right now to take my son.
Something that was easy, fast, at a good price, and also recommended by mothers like us: to be sure that if you are taking your child there, it is because it is something very good. That is how the idea of creating Kids Class came about.
What is Kids Class?
Kids Class is an app to discover and book thousands of different activities guatemala business email list for your children , including exclusive events, classes, play areas, museums, arcades and playrooms, all at the best price.
Over the course of a year, we have created more than 250 exclusive commercial alliances with the best cinema chains, museums and amusement parks. Today, the app can be found in 6 states of the Republic.
We offer our suppliers the possibility of filling their empty spaces at a preferential price. We provide them with an online reservation system and a channel of dissemination of 11 thousand parents that grows every day.
And we give our parents an app with over 1,000 activities, which they can book at an average discount of 40% off the published price. With this formula, everyone wins.
Speaking from your experience, what has been the biggest challenge for your digital platform?
There have been several challenges but the most important, and since we are the connection between the places and the parents, was the part of digitizing the places .
The thing is that many times the places are small and super cool – and the teacher has been a ballet teacher for 50 years – but she has no idea about the technology or how to register.
That whole part of educating our business partners, not just the end consumer, especially now that we have helped them make videos, do Zooms to be able to reach the homes of the children and families who are part of Kids Class, has been a little difficult.
Ariela and Michelle from Kids Class: GoDaddy entrepreneurs
Can you tell us how GoDaddy products and services helped you launch Kids Class and which ones you have used?
The truth is that GoDaddy has helped us a lot with our website. We just launched a website where we have video classes and we do streaming , and in all cases GoDaddy is our server.
And it's been great! Always the best customer service. We never even hesitated to do it with someone else, it's been a very, very good service.
With the COVID-19 global pandemic in place, what strategies did you implement to keep the Kids Class website and business afloat?
When the COVID-19 crisis happened, it was very difficult for us. That's why we took advantage of the opportunity to create the new online classes page where you can watch, download and give live experiences, and where children and parents feel supported during this time.
Thanks to this situation we were able to expand our community: today we have five thousand more followers. And above all, the most important thing was to have created an online community, which complements those new needs that arise as situations change.
Finally, what would be the best advice you could give to all those entrepreneurs who have already started a business, or who have that idea and want to get started?
