This is because Digital Marketing is a strategy that uses different media and resources to convey a brand's message to its users and create real business opportunities through the Internet.
However, one of the most common mistakes that many companies make, regardless of their history or size, is investing too much effort in a single channel in the hope that it will generate the maximum return.
Unfortunately, in a world of changing algorithms and low cuba email list 148622 contact leads organic reach of posts, actions on Social Media, on their own, fall short of user expectations.
In reality, social media is only one part of a digital strategy!
In this article, we are going to explore the true role of social media in Digital Marketing. In the end, you will see that you can achieve better results with an integrated strategy across all your channels. Let's get started!
What is the real role of social media in Digital Marketing?
Since their birth, social networks have transformed the way in which human beings relate to each other.
Realizing this, brands learned to use these platforms to connect directly with their current and potential customers.
It is therefore undeniable that social networks have ceased to be simply platforms for staying in touch with our friends and family and have become established as true allies of companies.
However, social media marketing has been wrongly touted as the panacea for all digital strategies .
This happens because when you see how users interact with posts and notice how a Fan Page 's followers grow , it is easy to confuse the medium (social networks) with the final objective (generating business opportunities).
So, to begin to demystify the individual reach of social networks, let's clarify what the possible fronts of action of Digital Marketing are:
Content Marketing;
Social Media Marketing;
Email Marketing;
SEO;
SEM;
Video Marketing;
Local Marketing;
Mobile Marketing;
Conversational Marketing;
Affiliate Marketing.
As you can see, social media is just one part of the strategy. And within it, its role is to distribute a brand's content, humanize it and increase audience engagement .
Therefore, by focusing exclusively on Social Media, you may lose the opportunity to interact with users who are not on this channel, while neglecting your current customers due to the absence of nurturing flows .
In this way, it is worth diversifying your operation across different channels to obtain better results with your digital strategy.
