Today, the world is dominated by social media, digital advertising, and influencer marketing. Each has a prominent place in your marketing strategy, but what about mass emails? Are they out of fashion?
Research showed that in 2022, more than half of the world's population (over 4.2 billion people) were active email users. That number is expected to reach over 4.7 billion by the end of 2026.
This is precisely why many companies around the world have turned to email marketing. It pays off. The world of email campaigns is here to stay, and mass emails (with their powerful subject lines) are just as effective as the tactics. In fact, according to the same study, data shows that by 2026, the projected number of annual emails sent will reach 392 billion emails.
This is a standout that will never go out of style. Many companies today latvia phone number data use mass email marketing as a tactic, but they don’t do it in a way that has an impact and drives real engagement and revenue.
Here are some of the ways marketers are using mass emails incorrectly:
Sending an email to a large number of random unsubscribers without warning or purpose
Sending an email to your subscriber list simply because you haven't sent one in a while
(And, more often) Sending messages that don't attract attention: this way you lose subscribers/purchases and you never notice it
That's almost as bad as your email going to the spam folder. The good news is that your blast email does NOT have to end up like that (and after reading that, it won't). In this article, we'll talk about the context behind blast emails, tips on how to make these emails not just good, but awesome, some interesting blast email examples, and the importance of targeting, segmenting, and automating.
What is a mass email?
A “blast email” is a single email message that is sent to a large email list at the same time. They can be scheduled for a specific date and time, but this is the same for everyone. Blast emails are also called broadcast emails, mass emails, bulk emails, and email bombing (it’s a bit out of fashion, but it’s still used sometimes).
Regardless of their name, the normal reaction to these types of emails is to frown and say, “Oh no, this is terrible.” Why? Because sending a mass email is like shouting at the world through a megaphone. At the same time, megaphones exist for a reason. Sometimes a loud, clear message is just what you need to get your point across. Let’s use Venmo as an example.
