The credibility of the article increases when someone decides to sign it: every time I sign an article I decide to "put my face on it", putting my credibility at stake.
An unsigned article, on the other hand, could, according to users, contain information that is not entirely correct or outright hoaxes.
This element is very much felt in the B2B sector: in fact, professionals use their own name on blogs or on LinkedIn, thus guaranteeing their network the truthfulness of the information shared!
Subjective factors
The success of a viral post, however, is not ensured only by these factors. As we said before, in fact, subjective factors also have considerable importance.
These, being out of our control, fall into the so-called theory of planned behavior . According to this model, behavior depends on three main factors, which interacting with each other, push man to formulate an intention and therefore behave in a given way.
The three factors identified are attitude, subjective norms and perception of control.
Let's see briefly how they can influence the virality of our post!
Attitude
Before sharing a content, each of us reflects on the consequences that this will have on our public image . The user then carefully evaluates the positive or negative consequences that may arise, and following his considerations decides whether the post deserves to be shared or not.
If he thinks that this could generate a controversial attitude towards him, he will not share your post, on the contrary, if this will allow him to increase his credibility then he will be happy to share it with his network!
Subjective norms
Before clicking “Share,” users try to figure out what reaction their network will have.
Online reputation, in fact, has a considerable weight for each of us. I ghana phone number library have worked a lot on my image, to make sure that people can trust me, what would happen if I published a post that puts me in a bad light?
Predicting the possible reaction is not always easy, because each of us has different interests and beliefs. For this reason, before sharing, the user tries to imagine whether or not it will receive likes and what kind of comments it will stimulate.
The publication will be made only if it can increase its credibility with the network.
Perception of control
This factor should prompt you to reflect on the feasibility of sharing : do I allow my readers to share my posts? Are there any technical issues that could prevent sharing? The answer to these questions should be “yes” and “no,” respectively.
We need to allow the reader to decide for themselves whether to share the post, making it easier to do so.
Transforming subjective factors into objective ones
How can you make subjective factors become objective? By putting yourself in the reader's shoes .
It is important to be empathetic towards your readers, to understand their needs and interests, so that you can always create content that is interesting and shareable by most.
