Sale Leads

This is a new type of campaign from Google Ads. It's a big update because it combines machine learning with multiple ad types.

In the past, Google's advertising channels had many separate campaign types: search, shopping, display, display, and local ads. Performance Max can potentially work with ...

Inclusiveness and tolerance
What social media guidelines will you follow to ensure your language is inclusive and fair? Engage team members in discussions as you develop your inclusive language guidelines. If your team is too large for everyone to join the discussion, make sure you have a variety of ...

There are very few companies that systematically approach the management of their page on Google and Yandex maps, and yet this is a source of free traffic of several thousand, or even tens of thousands of users per month. In this article, we will list what and how often should be done to collect the ...

CXM is a vital component of your marketing technology stack because it can Make collecting feedback more efficient: Customers are more likely to respond to a survey when they are approached at the right moment. CXM software analyzes the customer journey to identify these optimal touchpoints.
Analyze ...

How to evaluate the effectiveness of your YouTube advertising campaigns most accurately, and which metrics you should pay the most attention to.

Getting started with Google Ads' preset columns is a good idea when you're just starting to understand the nuts and bolts of video advertising. However ...

Working through objections in writing, in the form of short and clear answers to questions and doubts of potential clients, is an important skill that helps to convince the client to make a purchase. In this article, we will look at the main ways to persuade the client to buy, responding to his ...

If you use customer surveys, you know how difficult it is to increase the number of completed surveys. Perhaps the results of this study, as well as the description of our case, will help you improve the situation.

Various studies show that key factors influencing consumer participation in surveys ...

Generative AI has become a major topic in the tech world following the global success of OpenAI's ChatGPT in 2023. The technology has surpassed its initial "smart chat" capabilities by opening up new horizons in the areas of content creation, translation, image processing, and even coding.

Around ...

Many entrepreneurs, faced with a drop in sales, find various excuses: seasonal fluctuations, lack of trendy products or lack of budget for advertising. However, all these reasons come down to one key question: how do you attract customers?

The most common hypotheses about the reasons for low sales ...

In this article, we will try to answer the question of what a good conversion is and how to ensure it.

With the growing competition in the market, conversion optimization is becoming one of the main tasks for businesses. Conversion is not just the completion of a purchase, but also the result of a ...