Sale Leads

If you have a new product or a new service you're launching, here's what you need to know about that process. Most people think that launching a product requires only a press release and maybe a little marketing flair, however, even that group fails to recognize that you can market a new service or ...

What are the two best things in this world? Disney and social media. Disney because… well, who doesn’t love Disney?! Social media, because it’s basically the main way people communicate and interact these days (How many times have you checked your Facebook these days?).

So when you bring the two of ...

April Fool’s Day has become not only an online tradition, but a way for brand promoters to achieve wildly exceptional results if they know exactly which buttons to push on the first day of April. If you are successful in using the occasion to pull off April Fool’s Day pranks, you will soon have ...

It's a skill most of us learn in college, one that often dissipates when we start working from home: staying up all night functionally. As a young student studying for finals, staying up all night is as easy as grabbing a sleep deprivation drink, hitting the books, and storing and processing as much ...

The golden rule for learning a new idea is to learn by examining several examples. Not only can we improve by examining other great examples of storytelling marketing, but we can also train our minds to rethink in terms of stories.

What makes one storytelling strategy outperform another is that you ...

The key to being a creative leader is the ability to inspire imagination in the workplace. Luckily, that doesn't mean you have to necessarily be creative yourself. What it does mean is that you need to be able to create a work culture that encourages unbridled creativity. When people are willing to ...

It seems as though for over two decades now in the age of online advertising , brand marketers involved in generating and nurturing new leads have been receiving all the wrong information. They have been making mistakes that are costing their companies lost opportunities to forge lucrative new ...

For better or worse, one of the defining characteristics of an American workforce used to be that we never left our desks. We were considered to be workaholics, always obsessed with the next project, the next deadline, and the next contract. Yet now, when I talk to my friends abroad, they seem ...

Women's hair has been given the same importance as men's these days. In fact, they have been forced to recognize the power that women have in caring for their hair. Or at least that's what shampoo commercials would have us believe.

This year, Procter and Gamble, Pantene Pro-V and Rejoice launched ...

Email is the king of digital communication. Despite whatever trends may emerge among the various social platforms, email is a consistent trend that hasn’t budged in the past twenty years. Email habits, however, are a different matter. The way we communicate and engage with each other has become more ...