Sale Leads

Managing a 'leak' requires finesse. Sending information to the right media and timing the leak in relation to the official announcement are crucial to success. It is also wise to create a timeline. When do we leak what to the media? The more moments there are, the bigger the hype can become.

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Do you have email addresses that bounce regularly? Keep an eye on this. A bounce can always occur because an inbox is full. This is called a 'soft bounce'. A soft bounce shows a temporary problem with the deliverability. An email can also bounce because the email address no longer exists or because ...

A third attention-getter is that our eye is drawn to other people. And then not only to those people themselves, but also to what they are doing. An example is when someone points at something.

We also tend to follow the gaze of other people. This is also called gaze cueing . A well-known eye ...

Earlier this month I wrote about my research into the brand strategy of Sinterklaas. This article received a lot of nice reactions, and through the boundless ways of the internet it did not go unnoticed even at the North Pole. Shortly after Sinterklaas has left the country I receive a cold email ...

You might expect that Amstel – among other things because of their Friends of Amstel LIVE' – would be most strongly associated with friendship. However, nothing could be further from the truth, and the image on this point still lags behind a little bit with the average beer buyer compared to ...

The marketing landscape of 2023 was a playground full of surprises and innovations. Brands outdid each other with campaigns that not only caught our attention, but also made us think. From Tikkie's royal QRooning day to Coolblue's Chat G-Piet: the past year has everything to inspire you as a ...

In 2024, almost 5 million people in the age category of 9 and 29 will belong to Generation Z in the Netherlands. This is evident from the age structure in the population pyramid of Statistics Netherlands (CBS). A serious group of people that companies and salespeople will have to take into account ...

Complementary products : Bundling products that are used together, such as toothbrushes and toothpaste, can boost sales.
Flexible bundles : By giving customers the ability to create their own bundles, a business can respond to individual needs and preferences.
Pricing Strategy : The price of a ...

Although more and more things are being automated, it is still the people who ultimately make the difference. The culture in which they work every day is also largely decisive for the success that follows from all the plans, strategies and actions that are devised. The culture within a company is ...

A careers website is often already there. Some advertising is done on Indeed and vacancies are distributed via social media channels. That is often where it ends.

How many companies are data-driven in this whole process?
Is A/B testing taking place on a constant basis with vacancy texts or career ...